Background:
What is it that almost every person in India own’s ?………..Yes it’s a mobile phone
In most of informal group gatherings, what do people do…………well besides talking about the traffic, weather, the deplorable state of infrastructure & governance, people end up playing games like teen patti, tambola etc and the same concept can be used to run contest & create engagement through 2 way communication on a mobile phone.
Contest’s besides helping in engaging with the consumers in a fun filled manner also help in building databases of engaged consumers region wise, which can subsequently be monetized.
What is it that almost every person in India own’s ?………..Yes it’s a mobile phone
In most of informal group gatherings, what do people do…………well besides talking about the traffic, weather, the deplorable state of infrastructure & governance, people end up playing games like teen patti, tambola etc and the same concept can be used to run contest & create engagement through 2 way communication on a mobile phone.
Contest’s besides helping in engaging with the consumers in a fun filled manner also help in building databases of engaged consumers region wise, which can subsequently be monetized.