Friday 29 September 2017

IVR based Contest – Quizzes, Tambola & many more

Background: 

What is it that almost every person in India own’s ?………..Yes it’s a mobile phone

In most of informal group gatherings, what do people do…………well besides talking about the traffic, weather, the deplorable state of infrastructure & governance, people end up playing games like teen patti, tambola etc and the same concept can be used to run contest & create engagement through 2 way communication on a mobile phone.

Contest’s besides helping in engaging with the consumers in a fun filled manner also help in building databases of engaged consumers region wise, which can subsequently be monetized.

Cloud Telephony Based IVR Solution for Share Brokers

PROBLEM AREA:

Post the trading hours customers call and enquire about the trades executed for the day and related information. The conversation is required to be recorded and all call details captured, monitored and measured.

SOLUTION: IVR in Share Market


  • A single PAN India IVR virtual number can be created and basis the callers state/region the calls can be automatically forwarded to the respective dealers.
  • Only registered customers calls can be allowed to land and a pop up/browser notification with the required information such as Name, client code etc can be displayed on the dealer screen.
  • Dealers can be geographically located across India and can answer calls on their mobile or landline.
  • On calling the number, customer shall be welcomed and greeted, in a scenario where the dealers are busy the caller can be directed to the voice mail.
  • All missed and unanswered call details shall be captured in real time and can be shared with the dealer/supervisor in real time over email/sms.

ICT in Rural empowerment, On demand provision of reliable, timely and actionable information overcoming the literacy barriers

Background:

A rural citizen is an information starved. Keeping in mind the literacy levels of rural population,  mobile voice is the most powerful channel to communicate and engage with leveraging Interactive Voice Response (IVR) system for the broadcasting of information in audio form.

Typically most of the NGO’s have 2 clear objectives for any rural engagement program :


  1. Empower community groups especially women & marginalized section of society
  2. Ensure accountability & transparency in governance

Traditionally ICT program’s and initiative’s to connect with the rural population in India have typically faced the following challenge:


  • Low level of literacy
  • Limited ownership of smart phones, largely low value features phones
  • Non-availability or poor quality of internet
  • Low % of answered calls due to phone not being charged/electricity supply being erratic
  • Making the information viral/self-spreading

Ability to communicate with large population at the same time in their regional language/dialects Solution using ICT :

A single number based voice solution built on a cloud telephony platform for broadcasting pre-recorded automated voice calls, people who are unable to receive the call, can call back on the same number which functions as a missed call number and automatically generates an outbound voice call in the specific dialect with the voice communication for the day.

The system architect can be designed such that an audio library is created and the calling/called person has the option of listening to previous audio messages.

Read More: http://go2market.in/ict-in-rural-empowerment/

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