How to Get Started with RCS Messaging in 2025 with Go2Market

 

Imagine if you could make your simple text messages more attractive by adding multimedia and CTA buttons. Although SMS sender IDs provide a rough idea about the organization name but RCS Rich Communication Services (RCS) Messages are more clear and engaging as it shows complete business profile and a verified badge. RCS Messaging Service offers advanced messaging features in the normal SMS app. It also allows two way conversation via RCS chat.

With RCS your messages look and feel like a mini landing page, complete with images, videos, carousels, and clickable buttons (CTA) also your marketing campaigns instantly become more engaging, interactive, and conversion-focused. For more information about RCS SMS service, connect with go2market or read this detailed blog to understand why RCS matters for business in 2025 and how to get started. 

What is RCS Messaging?

RCS (Rich Communication Services) is the next generation of SMS, turning plain text messages into interactive, media-rich experiences. It supports verified business profiles, images, videos, carousels, and clickable buttons, all inside the default messaging app. It’s an upgrade for SMS with rich features of apps like WhatsApp or Telegram, but without requiring any extra app download.

How to Get Started with RCS Messaging Service - Complete Set Up Process for Your Business

1. Understand Your Audience & Goals

Identify what you want to achieve from your campaigns like engagement, conversions, customer support, or notifications. Define your target audience and preferred communication channels.

2. Choose a Reliable RCS Messaging Provider

RCS requires a provider (or aggregator) who can connect your business to mobile carriers and Google’s RCS network (Jibe). Look for a provider with carrier partnerships, easy-to-use API, analytics, and compliance support (like go2market).

3. Register & Verify Your Brand

To start sending RCS Messages businesses must create and verify their business profile with their provider. For verification, submit brand information (logo, colors, display name). Get your profile verified so customers see a trusted sender name rather than a random number.

4. Set Up & Integrate RCS Business Messaging

Integrate RCS APIs with your CRM, marketing automation, or messaging platform. Configure sender verification for trust and security and fallback options (SMS/Voice calls for non-RCS users), and message templates.

5. Design Your Rich Messages

Create engaging message templates as per RCS multimedia guidelines, users can send images, videos, carousels etc. Add your message/caption to complete the template and add CTA buttons (Call-to-action) (“Shop Now,” “Book Now,” “Get Demo”) as per your requirement. Make sure your template design matches your brand style.

6. Test and Monitor

Send test messages to different devices to check compatibility and UX of the template.  Also, check formatting, CTA buttons, and delivery rates. Ensure SMS fallback works for users without RCS support.

7. Launch Your Campaign

Schedule or trigger messages based on events (cart abandonment, appointment reminders, special discount offers). Monitor your campaign performance from the analytics section to check delivery, read rates, and clicks in real time.

8. Analyze & Optimize Campaigns

Review campaign performance with built-in analytics and optimize as per your business needs. Continuously refine your messaging strategy to improve engagement and conversion rates.

Why RCS Matters for Brands & Their Communication Strategy in 2025

 

1. Builds Instant Trust – A verified business badge eliminates doubts about spam or fraud and helps establish trust.

2. Drives Higher Engagement – Visuals, carousels, and clickable CTA buttons turn a simple message into an interactive experience.

3. Boosts Conversions – Seamless actions, whether making a purchase or booking a service, simply click on the link to take action.

4. No Extra App Required – Customers don’t need to download anything new, RCS works inside the existing SMS app.

Conclusion

In conclusion, we can say that RCS Messaging is more than just an upgrade to SMS, it’s a smarter, richer way to connect with your target customers. With rising competition and customer expectations, brands need more than just plain texts to capture audience attention. By combining trust, interactivity, and convenience, RCS is set to transform business communication in 2025 and beyond.

If you’re ready to make your campaigns more engaging and conversion-driven, it’s time to add RCS Messaging Service into your communication strategy. For more information, Connect with Go2Market today and explore the power of RCS Messaging for your brand growth.

How Cloud Telephony Solutions Can Revolutionize Your Customer Engagement

The backbone of business growth is customer satisfaction, businesses need to make sure the customer is happy with the product or service. To build long-term relationships, businesses must go beyond one-time transactions and create meaningful, ongoing connections with customers. A satisfied customer not only makes repeat purchases but also becomes a brand promoter by sharing positive experiences.

At the heart of this relationship between business and customers is communication. The quicker and more convenient it is for customers to connect with a business, the stronger the bond becomes. This is where cloud telephony solutions play an important role, along with multiple channels like WhatsApp, RCS and SMS. These tools allow businesses to create instant, personalized, and interactive communication touchpoints, ensuring customers feel heard, valued, and engaged throughout their journey. Read this blog to understand why cloud telephony solutions are an integral part of business communication strategy of a business.

 

What is Cloud Telephony?

Cloud telephony is a communication technology that replaces traditional phone systems with cloud-based solutions or internet-based solutions. Instead of relying on hardwares or complex infrastructure, businesses can manage calls, SMS, WhatsApp messages, and even rich interactive content through a unified cloud platform.

For businesses, this means:

• Scalability without large investments in infrastructure
• Flexibility to integrate multiple channels under one system
• Always-on connectivity, no matter where your customers are

 

Why Customer Engagement Matters

Today’s customers expect brands to be available, responsive, and personalized. A single missed call, unanswered query, or delayed response can push a customer toward a competitor. Strong engagement ensures

• Higher customer retention
• Greater lifetime value
• More referrals and advocacy

Simply put, customer engagement is no longer optional, it’s the foundation of long-term business growth.

The Power of WhatsApp, RCS, and SMS in Customer Engagement

1. WhatsApp: The Global Conversational Platform

With over two billion users worldwide, WhatsApp has become one of the most preferred communication channels. For businesses, WhatsApp is more than just messaging, it’s a platform for conversational commerce.

• Send order updates, invoices, and reminders instantly
• Offer personalized support with chatbots or live agents
• Share rich content like catalogs, images, with quick-action buttons (CTAs)

This makes WhatsApp business API an excellent tool for creating human-like, interactive experiences at scale.

2. RCS (Rich Communication Services): The Next-Gen SMS

RCS is an upgrade to traditional SMS, offering an app-like messaging experience directly within the phone’s native messaging app.

• Branded messages with logos, colors, and verified sender IDs
• Interactive elements like carousels, buttons, and payment links
• Two-way communication without needing third-party apps

For industries like retail, travel, and banking, RCS messaging enables businesses to send engaging, actionable messages that drive conversions.

3. SMS: The Evergreen Channel

Despite the rise of internet-based apps, Bulk SMS remains one of the most effective communication channels. It works on any phone, without internet, and has open rates above 90%. It’s authentic, cost-effective & impactful in some cases.

• Ideal for time-sensitive alerts like OTPs, payment confirmations, or emergency updates
• Reliable across regions where internet penetration is low
• Complements WhatsApp and RCS to ensure no customer is left out

Together, WhatsApp, RCS, and SMS form a powerful customer engagement ecosystem that is accessible, interactive, and reliable.

Benefits of Cloud Telephony for Businesses & Their Customer Engagement Strategy

 

Faster Customer Support – Automated call routing, IVR, and chat integration ensure that customers quickly reach the right department or agent.

Unified Communication – Manage calls, messages, WhatsApp, and RCS from a single platform for a seamless experience.

Scalability and Flexibility – Cloud-based solutions can be scaled easily & instantly as per your business needs, without any delay for setup or other processes.

24/7 Availability – With chatbots and automated replies, customers get support even outside business hours.

Real-time Analytics – Track customer interactions, measure response times, and optimize communication strategies in real-time based on insights.

Real-World Applications

• E-commerce & Retail: Send order confirmations via SMS, abandoned cart reminders on WhatsApp, and promotional offers through RCS carousels.
• Banking & Finance: Deliver OTPs instantly, share transaction alerts, and provide two-way support for fraud detection.
• Healthcare: Automate appointment reminders, share test results, and follow up with patients through secure channels.
• Travel & Hospitality: Confirm bookings, notify customers of delays, and collect feedback post-service.

These examples show how cloud telephony solutions make communication personalized, proactive, and reliable.

The Future of Customer Engagement in Indian Business Landscape

As AI and automation continue to evolve, customer engagement will become even more intelligent. Business must have

• AI-powered chatbots offering seamless conversational experiences
• Deeper WhatsApp Business API and RCS integration for richer interactions
• Predictive engagement strategy using customer behavior insights
• Omnichannel experiences where customers switch between SMS, WhatsApp, and voice calls without friction
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Conclusion

In conclusion, we can say that customer engagement is no longer just about staying in touch with your customers during festive seasons or when it’s suitable for you, it’s about building long-term relationships. Cloud telephony solutions, with its ability to unify multiple channels like voice calls, SMS, WhatsApp, and RCS, provide businesses with the tools to stay responsive, proactive, and connected.

For businesses aiming to grow in today’s customer-first world, adopting cloud telephony is not just an advantage; it’s a necessity. To get more information about how you can add these solutions to your business communication strategy, connect with go2market or call us at 85 95 08 08 08 to talk to our expert team.