How to Get Started with RCS Messaging in 2025 with Go2Market

 

Imagine if you could make your simple text messages more attractive by adding multimedia and CTA buttons. Although SMS sender IDs provide a rough idea about the organization name but RCS Rich Communication Services (RCS) Messages are more clear and engaging as it shows complete business profile and a verified badge. RCS Messaging Service offers advanced messaging features in the normal SMS app. It also allows two way conversation via RCS chat.

With RCS your messages look and feel like a mini landing page, complete with images, videos, carousels, and clickable buttons (CTA) also your marketing campaigns instantly become more engaging, interactive, and conversion-focused. For more information about RCS SMS service, connect with go2market or read this detailed blog to understand why RCS matters for business in 2025 and how to get started. 

What is RCS Messaging?

RCS (Rich Communication Services) is the next generation of SMS, turning plain text messages into interactive, media-rich experiences. It supports verified business profiles, images, videos, carousels, and clickable buttons, all inside the default messaging app. It’s an upgrade for SMS with rich features of apps like WhatsApp or Telegram, but without requiring any extra app download.

How to Get Started with RCS Messaging Service - Complete Set Up Process for Your Business

1. Understand Your Audience & Goals

Identify what you want to achieve from your campaigns like engagement, conversions, customer support, or notifications. Define your target audience and preferred communication channels.

2. Choose a Reliable RCS Messaging Provider

RCS requires a provider (or aggregator) who can connect your business to mobile carriers and Google’s RCS network (Jibe). Look for a provider with carrier partnerships, easy-to-use API, analytics, and compliance support (like go2market).

3. Register & Verify Your Brand

To start sending RCS Messages businesses must create and verify their business profile with their provider. For verification, submit brand information (logo, colors, display name). Get your profile verified so customers see a trusted sender name rather than a random number.

4. Set Up & Integrate RCS Business Messaging

Integrate RCS APIs with your CRM, marketing automation, or messaging platform. Configure sender verification for trust and security and fallback options (SMS/Voice calls for non-RCS users), and message templates.

5. Design Your Rich Messages

Create engaging message templates as per RCS multimedia guidelines, users can send images, videos, carousels etc. Add your message/caption to complete the template and add CTA buttons (Call-to-action) (“Shop Now,” “Book Now,” “Get Demo”) as per your requirement. Make sure your template design matches your brand style.

6. Test and Monitor

Send test messages to different devices to check compatibility and UX of the template.  Also, check formatting, CTA buttons, and delivery rates. Ensure SMS fallback works for users without RCS support.

7. Launch Your Campaign

Schedule or trigger messages based on events (cart abandonment, appointment reminders, special discount offers). Monitor your campaign performance from the analytics section to check delivery, read rates, and clicks in real time.

8. Analyze & Optimize Campaigns

Review campaign performance with built-in analytics and optimize as per your business needs. Continuously refine your messaging strategy to improve engagement and conversion rates.

Why RCS Matters for Brands & Their Communication Strategy in 2025

 

1. Builds Instant Trust – A verified business badge eliminates doubts about spam or fraud and helps establish trust.

2. Drives Higher Engagement – Visuals, carousels, and clickable CTA buttons turn a simple message into an interactive experience.

3. Boosts Conversions – Seamless actions, whether making a purchase or booking a service, simply click on the link to take action.

4. No Extra App Required – Customers don’t need to download anything new, RCS works inside the existing SMS app.

Conclusion

In conclusion, we can say that RCS Messaging is more than just an upgrade to SMS, it’s a smarter, richer way to connect with your target customers. With rising competition and customer expectations, brands need more than just plain texts to capture audience attention. By combining trust, interactivity, and convenience, RCS is set to transform business communication in 2025 and beyond.

If you’re ready to make your campaigns more engaging and conversion-driven, it’s time to add RCS Messaging Service into your communication strategy. For more information, Connect with Go2Market today and explore the power of RCS Messaging for your brand growth.