Wednesday, 10 December 2025

 


The Telecom Regulatory Authority of India (TRAI) has been continuously strengthening regulations to establish a secure and spam-free communication ecosystem in India. To ensure that consumers receive only consented and authenticated communication, TRAI has streamlined number series allocations 140 for promotional and marketing calls and 1600 exclusively for service and transactional calls made by regulated BFSI entities. This step aims to curb fraud, spoofing and unsolicited commercial calls, while enabling citizens to instantly identify legitimate communication from banks, insurance firms and other financial institutions.

TRAI has now issued final deadlines for the mandatory adoption of the 1600 series by banks, NBFCs, mutual funds/AMCs, stock brokers and other regulated entities. Although the earlier expected migration timeline was November 2025, the deadlines have been extended due to delayed awareness and slower execution across the sector. Under the phased implementation approach:

  • Banks (RBI regulated) → 1 January 2026
  • AMCs / NBFCs / Payments Banks / Small Finance Banks → 1 February 2026
  • Qualified Stock Brokers → 15 March 2026

After the deadline, any service and transactional customer calls using regular 10-digit numbers will not be permitted. Organizations may face disruption and non-compliance risks if the migration is not completed on time.

Why the 1600 Series Matters for BFSI

The transition to the 1600 series is not merely a regulatory obligation; it is a strategic improvement in customer communication. This initiative is expected to:

  • Boost customer trust with a clear and consistent caller identity
  • Reduce fraud and impersonation attempts significantly
  • Improve call answer rates as customers recognize legitimate financial calls
  • Enhance transparency and brand reliability for institutions

In a rapidly digitalizing financial ecosystem, secure communication plays a vital role in customer experience. The 1600 series will become a strong layer of verification for consumers, especially senior citizens and rural populations who are more vulnerable to cyber fraud.

Key Requirements for BFSI Entities to Migrate to 1600 Series

To ensure a smooth shift from 10-digit calling to the 1600 series, organizations need to prepare for the following:

  • Procurement of the 1600 number series from an authorized VNO-licensed provider
  • Updating call flows across hosted IVR, cloud call centre dialers, CRM and APIs
  • Mapping 1600 numbers in DLT headers and consent mechanisms
  • Testing outbound and inbound connectivity across customer segments
  • Ensuring business continuity and high call connect ratios during the transition

Because several departments like technology, operations, compliance and customer service are involved, timely planning is essential to avoid last-moment implementation challenges.

How Go2Market Supports BFSI with 1600 Procurement & Implementation


As an authorized VNO-licensed cloud telephony and CPaaS provider, Go2Market is fully equipped to help organizations migrate to the 1600 series with complete regulatory compliance and zero service disruption. We offer services like Hosted IVRBulk SMSVoice Broadcasting (OBD), Cloud Call CenterNumber MaskingWhatsApp Business APIRCS SMSDLT Registration & Template Support

With deep domain expertise in BFSI communication workflows, our technical team can plan, execute, and validate the complete 1600 migration across your communication ecosystem, including IVR, Cloud Call Centers, CRM, APIs, dialers, and campaign tools, without disrupting your business operations. And for organisations already using IVR or Cloud Call Center services from Go2Market, the migration becomes even faster and smoother, as we have direct access to all required APIs and system configurations.

Go2Market offers:

  • End-to-end procurement and implementation support for the 1600 series
  • DLT support for registration, headers, APIs and template alignment
  • Infrastructure upgrades for IVR, dialers, CRM and campaign tools
  • Testing and monitoring to ensure seamless calling after migration
  • Dedicated BFSI-focused tech and compliance support

Conclusion,


The TRAI-mandated 1600 series is a landmark shift in India's financial communication landscape. It strengthens consumer safety, builds trust and brings much-needed transparency in how regulated BFSI entities interact with customers. Early adopters of the 1600 series will not only achieve compliance but also benefit from higher call answer rates, improved customer engagement and elevated brand credibility.

The deadline clock is ticking, and the migration process involves both regulatory and technical dependencies. Initiating the transition now ensures peace of mind and uninterrupted communication once the new rules become fully enforceable. To start the process of 1600 procurement and migration, Connect with Go2Market at 8595080808 or schedule a quick call at https://go2market.in/contact Let’s work together to ensure seamless continuity, compliance and trust in every customer interaction.



From SMS to RCS: The Evolution of Business Messaging in India

 

For more than two decades, SMS has been the backbone of business communication and other official communication in India. From OTPs to bank alerts, from government notifications to essential service updates, SMS has remained one of the most reliable and far-reaching channels. But as India undergoes rapid digital transformation, with rising smartphone penetration, cheaper data, and the growth of 4G and 5G, business messaging is evolving. Rich Communication Services (RCS), often described as “the next generation of SMS,” is emerging as a powerful tool for brands looking to deepen engagement.

Yet, despite the excitement around RCS, SMS continues to play a critical role, especially in India’s diverse user landscape. This is not a story of replacement; it’s a story of evolution, where both SMS and RCS coexist and complement each other to serve different audiences and communication needs. RCS is emerging as a popular tool for business as it offers advanced features and better analytics.

The Rise of RCS: Taking Business Messaging to the Next Level


If SMS is the foundation, RCS is the upgrade built for modern smartphone users. RCS operates within the native messaging app on Android devices, enabling rich, app-like experiences without requiring users to download any new app.

1. What Makes RCS Different?

RCS looks and feels like a modern messaging platform. Unlike SMS, it supports:

  • ~ High-quality images and videos
  • ~ Carousels and product catalogs
  • ~ Quick reply buttons and CTAs
  • ~ Maps, locations, and deep links
  • ~ Verified business profiles
  • ~ Analytics like read receipts and delivery status

It brings the best of WhatsApp, Instagram, and mobile apps directly into the messaging inbox, making communication more interactive and engaging.

2. Why RCS Matters for Indian Brands

With over 600 million smartphone users in India and rising adoption of Android devices, RCS is becoming increasingly relevant. Brands are using RCS for:

  • ~ Product launches
  • ~ Festive promotions
  • ~ Lead generation
  • ~ Customer onboarding
  • ~ Order tracking
  • ~ Feedback collection
  • ~ Rich storytelling campaigns

Early adopters have reported 5x–12x higher engagement compared to SMS campaigns.

SMS vs. RCS: Not Competitors, but Complements


A common misconception is that RCS will ultimately replace SMS. But India’s demographic diversity, urban vs. rural, feature phone vs. smartphone, just reflects how both these channels are necessary.

SMS = Reach + Reliability

RCS = Rich Experience + High Engagement

Instead of choosing one, smart brands are adopting a hybrid messaging strategy:

1. Device-Based Targeting

  • ~ RCS for smartphone users
  • ~ SMS fallback for feature phone users

This ensures every user receives the message, regardless of their device.

2. Content-Based Optimization

  • ~ Use SMS for urgent, time-sensitive updates like OTPs and alert messages
  • ~ Use RCS for visually rich promotional content, onboarding journeys, or multi-step interactions

3. Cost-Performance Balance

SMS remains a low-cost channel for mass communication, while RCS enables higher ROI for targeted campaigns where engagement matters more.

Real-World Use Cases: How Brands Can Use SMS and RCS Together

1. E-commerce

  • RCS: Product carousels, offers, COD confirmations, abandoned cart reminders
  • SMS fallback: Delivery alerts, OTPs, payment confirmations

2. Banking & Financial Services

  • RCS: Loan offers, credit card promotions, personalized investment updates
  • SMS: OTPs, balance updates, fraud alerts

3. Healthcare

  • RCS: Appointment booking flows, test report previews, health tips
  • SMS: Appointment reminders, emergency alerts, and medicine pickup timings

4. Government & Public Sector

  • RCS: Scheme awareness campaigns, citizen onboarding, digital services
  • SMS: Alerts for rural citizens, essential notifications, disaster updates

5. Retail & FMCG

  • RCS: Digital catalogs, festive offers, loyalty program updates
  • SMS: Billing alerts, coupon codes, store visit reminders

This blended approach ensures maximum reach and maximum engagement at the same time.

The Future: AI-Powered Hybrid Messaging

As brands embrace next-generation communication, the future will be defined by AI-driven personalization across both SMS and RCS.

1. Personalized Messaging at Scale

AI can help brands tailor messages based on user history, device type, region, language preference, and behavioral patterns.

2. Smart Channel Selection

Tech platforms will automatically detect whether a user supports RCS and deliver the message accordingly, falling back to SMS when needed.

3. Message Automation

With AI bots, both SMS and RCS can host conversational flows:

  • ~ Query resolution
  • ~ Lead qualification
  • ~ Appointment scheduling
  • ~ Feedback collection

4. Analytics and Optimization

RCS provides richer insights, while SMS provides consistent delivery metrics. AI can analyze both to optimize campaign performance end-to-end.

Conclusion,


India isn’t moving from SMS to RCS messaging; it’s embracing a future where both coexist and support business communication. SMS ensures nationwide reach, especially in rural and low-network regions. RCS enables immersive, interactive, high-engagement experiences for smartphone users.

For brands, the real opportunity lies in adopting a hybrid, intelligent messaging strategy that uses the right channel for the right user at the right time.

In a country as diverse and digitally dynamic as India, the evolution from SMS to RCS isn’t just about upgrading technology; it’s about upgrading communication to match the needs of a billion people. For more information about RCS messaging and how to implement it for your business, connect with go2market at 8595080808 or visit https://go2market.in/rcs-sms-services


  The Telecom Regulatory Authority of India (TRAI) has been continuously strengthening regulations to establish a  secure and spam-free comm...